ZUMBA FOR ALL: KROGER'S CITYWIDE BOOTCAMP

A percentage of Feel Rich’s revenue goes back into the community through free Zumba classes and boot camps in Houston. To help us promote our cause, Kroger grocery stores joined us as a leading sponsor in 2012—the perfect partner, with a long history of bringing help and hope to the communities they serve. In addition to the Zumba, Kroger hosted a Feel Rich in-store cooking demo with Crystal and Paul Wall, including free nutrition advice from celebrity trainers HUSLfit, which resulted in an increase in foot traffic and food sales.

Hosted by fitness guru and celebrity mommy, Crystal Wall
A 90-minute, high-engaging workout which was DJ’d by DJ Michael Watts
85-100 participants at each event with guest appearances from local radio celebrities, news reporters, and Texans Cheerleaders
Raffle prizes including massages, Gucci sunglasses, and stereo equipment

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